Upper management will have an operating procedure to clearly understand how the company is performing in the eyes of potential buyers. Management will learn of certain market trending, competition trends and timing trends. In addition, narrative feedback from leads and prospects will provide insights similar to having DAILY FOCUS GROUPS but at a fraction of the cost. Upper management will have gained the intelligence and insights TO INCREASE CAPTURE RATES, GAIN AN INSIDE TRACK ON COMPETITION, ESTABLISH BENCHMARKING PARAMETERS AND IMPROVE THE COMPANY’S COMPETITIVE ADVANTAGE.