SERVICES
The on-line leads, walk-in prospects, referring Realtor and buyers insight feedback programs are available instantly, in real time, 24/7 in one robust, integrated, intuitive, easy to use application platform and accessible on any desk-top or hand-held device. Results can be analyzed by any combination of criteria.
All ad-hoc research will be made available on-line and in written format as needed.
Online Leads Insights
Builders are paying hundreds of dollars per community per month on syndicated web sites to generate leads to their web site and other media.
On-line sales teams attempt to make contact with each but we know from experience and independent studies that most of these leads are not personally contacted (many times as a result of an ever increasing number of leads) and then fall in to the marketing automation dark hole. These leads may be neglected... not nurtured.
The SaleStream, on the builder/developers behalf, and soon after their initial inquiry, will contact each lead, thank them for their interest and ask for their feedback with respect to their interest in buying…where, when and why as well other pertinent feedback. In addition, because most on-line leads are not ready to buy immediately, this process may be repeated at -to-be determined intervals over the following few months.
Hot leads identify themselves giving the on-line sales teams the opportunity to follow up the most likely buyers as well as letting the builder/developer clearly understand their leads and the company’s process.
Results are available instantly, in real time and 24/7.
Walk-in Prospect Insights
Most salespeople mis-qualify walk-in prospects some of the time;
Some salespeople mis-qualify prospects all of the time;
No salesperson correctly qualifies prospects all the time!
The SaleStream, on behalf of the builder/developers, and within a week of their initial visit to the community, contacts each prospect with a personal email thanking them for their interest and asking them to fill out a short on-line survey asking their opinion of the community, homes, amenities, their experience with the staff, their interest in buying…where, when and why… as well as additional, pertinent questions.
Hot prospects identify themselves as well as their timing, hot buttons, objectives, etc. In addition, these people provide management with real insights from real prospects upon which to make informed business decisions.
This new tool, based on new technology, and specifically created for homebuilders and developers, reinforces the perception that the company cares, identifies real buyers, real opportunities and obstacles, defines what marketing is and is not working and provides a shopping and training platform to close more sales faster.
The SaleStream survey IS NOT a measuring tool among builders. It is specifically designed to help the home builder or developer improve their processes in order to increase customer loyalty and make more sales.
Results are available instantly, in real time and 24/7.
Showing Realtor Insights
Realtors are the lifeblood of the home building business. While only 10% to 15% of the traffic through a model home or sales center may be Realtor generated, as much as 70% of all sales are as result of Realtor generated traffic.
Wouldn’t their opinion of your community, homes, amenities and their experience with your company be important to know?
The SaleStream, on the builder/developers behalf, contacts the showing Realtor by personal email asking their opinion of the builder/developers specific community they recently showed and in particular, if their client has an interest in buying, if so why or if not, why not.
Additionally, the Realtor provides a great deal if insight as to their opinion of what they saw, what they really liked and what they would like to see done to improve the community, homes, amenities or their experience when showing the community.
This insight provides very meaningful intelligence to help the builder/developer in their future Realtor outreach efforts.
Results are available instantly, in real time and 24/7.
Home Buyer Insights
Do you really know how your buyers feel about their home buying experience? Do you know…?
Their demographics?
Their REAL reason for buying?
What REALLY prompted their initial request for information or visit?
Their experience with your sales person?
Their experience in your design center and/or selection process?
Their experience with the mortgage company?
Their experience with the title company?
Their experience with their warranty issues?
Their feelings about referring their friends?
The SaleStream buyer’s survey will be sent at to-be-determined intervals for builder/developers by the SaleStream, and ask its buyers to provide very important information about their experiences (at various stages) and how they were treated throughout the home buying to closing process…in their own words as well as what they are all about.
This buyer insight initiative will tell you, among other important things, and in your buyers own words, how your team performed (at each to-be determined stage), how happy they are with their purchase, what they are all about and if they will refer friends.
The SaleStream survey IS NOT a measuring tool among builders. It is specifically designed to help builder/developers improve their processes in order to increase customer loyalty and make more sales.
Results are available instantly, in real time and 24/7.
Ad-hoc Research
The SaleStream has the experience, both in new home sales and marketing as well as market research to provide builder/developers with any additional research needed be it focus groups, on-line, phone or direct mail research with respect to any outcome desired.
The SaleStream can rely on their process findings from the on-line leads, walk-in prospect or showing Realtor insights to provide time-line differential studies, community over community variances, competitive variances etc.