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Benefits for Marketing Team

The marketing people will know, not only how the lead or prospect first heard or learned about the community and/or builder/developer, but more important, what motivated them inquire about or visit on the day they did. They will have gained measurable, actionable, and scalable feedback. The marketing team will be able to re-direct their resources to things that work best, generating more qualified leads and prospects and, as a result, more sales.
 

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